The vice versa technique
p. 279
"Switcheroo" is Hollywood's name for topsy-turvy creativity. Many a movie plot has been thought up, or sparked up, by having the man bite the dog instead of vice versa.
p. 281
John Wanamaker likewise believed in reversing the obvious. His right-hand man said of him: "Wanamaker deliberately planned to do the unexpected thing in an different way. So much was this true that some of his associates used to figure on the very opposite of what he was expected to do, and this opposite would be the best guess."
"Switcheroo" is Hollywood's name for topsy-turvy creativity. Many a movie plot has been thought up, or sparked up, by having the man bite the dog instead of vice versa.
p. 281
John Wanamaker likewise believed in reversing the obvious. His right-hand man said of him: "Wanamaker deliberately planned to do the unexpected thing in an different way. So much was this true that some of his associates used to figure on the very opposite of what he was expected to do, and this opposite would be the best guess."
posted by Murali at 6:50 PM
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