Setting a time - picking a place

p.220-221

If we set aside a definite place for creative thinking, we can best lure the muse. This rule should govern those who are in business. "We should take time out for thinking up ideas - nothng else," said Don Sampson. Too many business men tackle routine first, usually because it is easier.

...before we turn out the lights, we could actually jot down the best thoughts we have been able to dream up while awake. The very making of these notes tends to free our minds and thus enable us to fall asleep sooner. And these notes tend also to engrave our minds with thoughts which may lead to worthwhile ideas, even while we sleep.